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Our Audience

Industry Professionals
Medical Doctors
General Public

Measureable success

Campaign performance data reported monthly
Impressions: The number of times your advertisement is shown

Who We Are

Established in 2003, MicrobeWorld is an interactive multimedia educational outreach initiative from the American Society for Microbiology that promotes awareness and understanding of key microbiological issues to adult and youth audiences, and showcases the significance of microbes in our lives.

MicrobeWorld Touches Thousands of Users

Over 516,800 Unique Pageviews per month

Banner Advertising

Sponsor Specs

File Types Accepted: JPG, GIF or PNG

Image Dimensions: Must be 200px wide and no taller than 200px

NO animated GIF's or flash banners are accepted.

Banners can be third-party served

Banner Rates

$12 CPM Run of Site*
$16 CPM Targeted**

Podcast/Audio Sponsorships

MicrobeWorld's video and audio podcasts are distributed through the iTunes music store, Blackberry and various video sharing websites such as: YouTube, Scivee.tv, DNATube, and Vimeo. Our distributed content strategy extends your reach.

This Week in Microbiology (TWiM) - 33,000 downloads/month | 5,000 per new episode/month
TWiM is a biweekly podcast about unseen life on Earth hosted by Vincent Racaniello. Following in the path of his successful shows 'This Week in Virology' (TWiV) and 'This Week in Parasitism' (TWiP), Racaniello and guests produce an informal yet informative conversation about microbes which is accessible to everyone, no matter what their science background.

This Week in Virology (TWiV) - 70,000 downloads/month | 6,500 per new episode/month
Created in September 2008 by Vincent Racaniello and Dick Despommier, two science professors at Columbia University Medical Center, TWiV is a weekly podcast about viruses. Each week Racaniello invites other virologists into the conversation in which they discuss current news, papers or research involving the science of virology.

This Week in Parasitism (TWiP) - 20,000 downloads/month | 3,500 per new episode/month
This Week in Parasitism (TWiP) is a monthly program about eukaryotic parasites hosted by Vincent Racaniello and Dick Despommier. As science professors at Columbia University, they have spent their entire academic careers directing research laboratories focused on parasites (Dick) and viruses (Vincent). Their enthusiasm for teaching inspired them to reach beyond the classroom and create TWiP.

MicrobeWorld Video, 6,000 downloads/month | 3,000 per new episode/month
A monthly video podcast by the American Society for Microbiology that highlights the latest in microbiology, life science, and related topics.  The videos often focus on a specific subject area, but can also include filmed presentations by notable scientists or one-on-one candid interviews with researchers.

Mundo de los Microbios - 2,100 downloads/month | 600 per new episode/month
The World of Microbes is a Spanish-language educational program consisting of weekly podcasts aimed at improving the understanding and appreciation of the vital role that microorganisms play in our planet. Host Gary Toranzos, Professor of Microbiology, at the University of Puerto Rico, uses podcasting to highlight the processes of discovery, historical changes in research, as well as a variety of scientific careers in industry, academia and government.

Bacterio Files - 3,000 downloads/month | 260 per new episode/month
Hosted by Jesse Noar, a microbiology PhD student at North Carolina State University, Bacteriofiles is a weekly show for microbe lovers: reporting on exciting news about bacteria, archaea, and sometimes even eukaryotic microbes and viruses.

The Science Community watches & listens

136,000 podcast downloads / month

Sponsor Specs (Audio)

Audio Spots: Pre-roll, 10 to 30 secs, $40 CPM
Post-roll, 10 to 60 secs, $30 CPM
Mid-roll - Voiced by show host, 30 secs to 2 mins, $50 CPM

Pre-roll and Post-roll audio spots must be provided as 128 kbps MP3s.

MicrobeWorld can create your audio ad at a creative cost of
$150 / hour

Sponsor Specs (Video)

Video: Pre-roll, 10 secs, $40 CPM
Post-roll, 10 to 60 secs, $30 CPM

Pre-roll and Post-roll video spots must be provided as an uncompressed .mov file. If it is in another format a conversion fee of $150 will be applied. No flash video is accepted. Ideally, video should be sized at 1080P 16:9.

MicrobeWorld can create your video ad at a creative cost of  $150 / hour

* Run of Site - Anywhere on MicrobeWorld from the home page to deeper pages.
** Targeted - News, video, images, resources, individual podcast pages and the about Microbiology section.


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