You will notice that the dough from the other bowls also rose some in their straws, the height connected to how much sugar was in the flour. The more sugar, the higher the dough rose. What can you figure out from this? Well, you've already read that yeast makes bread rise and become puffy instead of flat and this has something to do with yeast activity. What makes living things active? Food energy. The sugar is food for the yeast cells. The more sugar there is, the more active the yeast cells are.