For germaphobes, seeing the movie “Contagion” will probably induce chronic hand-washing and self-imposed solitary confinement. The Matt Damon-led thriller is about a disease outbreak that pretty much consumes the entire world. To promote the film, Warner Bros. Canada embraced the film’s theme and created two small billboards made entirely from bacteria. A YouTube video shows the process in which “two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria.” The result is the most amazing, creepy and literal viral marketing campaign in recent history.
