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Crowdsourced Microbes Heading to Station

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Probiotics: They Sound Good, but How Friendly Are They?

What exactly is going on in those Activia ads, anyway? One minute actress Jamie Lee Curtis is talking. Then comes a graphic of a female-looking abdomen with a bunch of yellow dots swarming around in the middle. As 14 calendar pages flip, the dots arrange themselves in the shape of a downward-pointing arrow. A mysterious orb appears at the base of that arrow, and then it follows the arrow as it moves toward the bottom of the screen and disappears.
 
 

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