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Scientific American to be the heart of Nature Publishing Group's Consumer News Division

This week the Scientific American team will join their Nature Publishing Group (NPG) colleagues in the existing NPG offices in Varick Street, New York City. The office move marks a major step in the integration of two of Macmillan Publishers' most dynamic publishing units. Scientific American will form the heart of a new consumer media division at NPG.

NPG and Scientific American are being brought together into a single business, reporting to NPG Managing Director Steven Inchcoombe. The two iconic brands of Nature and Scientific American will position NPG to be the most authoritative and comprehensive science media group, spanning from consumer to scholar, from high school student to researcher.

The collaboration creates a powerhouse science media group. Two of the most popular scientific websites, nature.com has approximately 5 million monthly unique users, scientificamerican.com approximately 2 million.

Scientific American will continue to be published independently, retain its editorial and brand identity and continue to serve its target audience and advertisers.
 
 

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