The Water Education Collaborative (WEC) has produced a kid friendly website for the residents of the Genesee Regional Watershed of Lake Ontario about the enormous impact they can have on the water quality in the area. WEC leaders teamed up with the Stormwater Coalition of Monroe County and the Advertising Council of Rochester, a local nonprofit organization that creates awareness campaigns to address community-wide issues. The result is a very entertaining and educational site about water safety that can apply to other areas in Canada and the US.


