According to a mythological Bnei Brak fable, the city's Chief Rabbi Moshe Yehuda Leib Landa is one of the few people in the entire world who have been exposed to Coca Cola's secret recipe. Otherwise, he would not have been able to grant a kosher seal of approval to the popular drink produced in the city of Torah and Hasidism.
A new book published ahead of the Passover holiday does not reveal the secret formula worth millions, but its authors – who are experts in the field of kashrut – definitely reveal a number of dark secrets about the food industry.
One of the most sensational discoveries made in the book – published by the Rabbinical Centre of Europe and edited by Rabbi Asher Gold – is provided by Rabbi Mordechai Sofer, head of Rabbi Landa's kashrut system.
As part of the halachic discussions, one of Rabbi Sofer's revelations is that most soft drinks claiming to have "pieces of fruit" do not really contain them. The "deceit" is made possible by mixing stabilizing substances which cause the absorption of particles from the drink and adopt its color – a problematic process requiring special kashrut supervision, which is discussed in detail in the book.