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Counting on Clicks to Finance the Battle Against AIDS, Malaria and Tuberculosis

To help average Americans do something to fight AIDS, tuberculosis and malaria, several foundations and travel companies, in cooperation with the United Nations, are starting a campaign to allow travelers to donate $2 every time they pay for a flight, a rental car or a hotel room.

The campaign, called MassiveGood, is asking users of various travel Web sites, including Travelocity, to click a box to donate an extra $2 when they pay.

The management consultants McKinsey & Company estimated that the plan could bring in $600 million to $1 billion a year within four years, said Dr. Jorge Bermudez, executive secretary of Unitaid, the international charity that is to receive the donations.

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