Hog farmer David Moody has stopped letting strangers into his barn because he's afraid they'll infect his pigs with swine flu.
Not that he would ever call the pandemic H1N1 influenza virus by its colloquial name.
Like many pork producers across the heartland, he has spent months railing against the term "swine flu," which he says has caused so much fear that the bottom has fallen out of the pork market.
It doesn't seem to matter that the federal Centers for Disease Control and Prevention has stated that the disease is spread by humans, and is impossible to get from eating pork or standing next to a pig.
"Every time I turn on the TV, they're talking about it: swine flu," said Moody, 46, from his farm about 10 miles east of Ames, Iowa. "Come on, how hard is it to say H1N1?"