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Marketing guru Seth Godin has made some interesting observations on why many New Yorkers avoided getting in line for the H1N1 vaccine.

"The news here is not that people are irrational, giving too much credence to the dramatic and the local and the short-term (that's not news), but that people have added a veneer of scientific rationality to their irrational decisions. Armed with Zagats or internet data or some rumor off Snopes, we act as though now we're supremely rational choicemakers."

Click "source" to read more and see how Godin would market the Swine Flu vaccine.
 
 

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