"For more than 60 years, syphilis was largely on the decline. But in recent years, the venereal disease has been on the rise again — particularly in the post-recession South.
In Forsyth County, N.C., where the number of cases so far in 2009 — 140 — is more than triple all those reported in 2008, health officials have chosen an unlikely weapon to fight against it: Wal-Mart gift cards.
To tamp down the biggest outbreak the state has seen in years, health workers from that county spent a recent weekend canvassing neighborhoods, asking people to get tested for syphilis and HIV in exchange for a $10 card."
via MSNBC.com. Click "source" for more.